The system Karim walked you through on stage. Four stages. Every practice needs all four operational before taking its first enquiry. Skip one and the whole thing wobbles.
This is the implementation companion to the keynote. You do not need to take notes -- everything covered on stage is in here, with the detail there was not time to give you.
The deck told the story. This guide gives you the tools to build it.
Benchmarks are starting points. Adjust to your treatment mix and geography. The point is to measure -- not to chase a number someone else hit in a different market.
Tap any stage to see what it covers and what breaks when it is missing.
Symptoms appear downstream. Constraints live upstream. Tap a symptom to find the root cause.
The constraint is in Attract (offer, creative) or Booking (scripts, speed to lead). Do not add nurture sequences when the phone is not being answered in under 5 minutes. Fix offer first, then call conversion rate. Adding more ad spend into a broken booking stage amplifies the leak.
Look at Stage 02 or Stage 03
The constraint is in Booking (commitment level on the call) or Post-Booking (confirmation calls, nurture). A patient who books without real emotional connection will ghost you. Fix it at the Diagnose phase -- the "Why now?" question is where commitment is built.
Look at Stage 03 or Stage 04
The constraint is in Post-Booking -- consultation structure, belief work, finance conversation. They arrived. They sat in the chair. Something in the room broke down. Check whether the finance conversation is happening before they leave the building.
Look at Stage 04
Classic multi-stage leak. Check response time first -- are leads being called within 5 minutes? Then booking call quality -- is "Why now?" being asked? Then show rate. Fix in that order, one stage at a time.
Stage 03 first, then Stage 04