Score your practice across 4 pillars — Foundation, Lead Capture, Appointment Booking, and Post Booking. Takes 3 minutes. See exactly where you're leaking patients and revenue.
Leaking Patients & Revenue
24 – 71 pts · Critical gaps
Growth Bottlenecked
72 – 89 pts · Needs optimisation
Growth Ready
90 – 107 pts · Strong foundation
AI-Optimised & Scalable
108 – 120 pts · Machine-level
Progress0 / 24 answered
01Foundation— / 30
We've clearly defined our ideal patient profile for high-ticket services like All-on-4 or Invisalign
Our practice stands out locally with a unique value proposition and strong positioning
We have offers and packages that are compelling and strategically designed to convert
We've mapped out our entire patient journey, from first contact to long-term care
Our pricing strategy supports both profitability and conversion ease (e.g. financing, upsells)
We track key metrics (cost per lead, cost per show, lifetime value) to measure marketing ROI
02Lead Capture— / 30
We generate leads from multiple reliable channels (Meta ads, Google ads, SEO, organic content)
Our landing pages or website convert at least 10% of visitors into leads
We run paid campaigns targeting specific high-ticket treatments, not just generic ads
We use lead magnets, quizzes, or funnels to attract and pre-qualify potential patients
Our lead forms, chatbots, or funnels are fast, mobile-optimised and pre-qualify patients
We track which ads or posts drive the highest-quality leads
03Appointment Booking— / 30
We respond to new leads within 5 minutes (even outside business hours)
Patients can book appointments online 24/7, without calling
Our system automatically qualifies leads based on treatment interest and budget
We use automated SMS, email, and call outreach to follow up with every inquiry
Our team uses a CRM or centralised platform to manage all lead activity and progress
Our AI or automations handle 80%+ of appointment setting and reminders
04Post Booking— / 30
Our no-show rate is consistently below 10%
We send automated reminders via SMS, email, and/or phone calls before every appointment
Patients receive educational content or testimonials before they arrive, increasing trust
We have re-engagement campaigns for no-shows, cancellations, or inactive leads
Patients often arrive pre-sold on treatment and ready to proceed with next steps
We collect reviews, feedback, and referrals systematically after visits
Your Total Score
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OUT OF 120
—
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Foundation
—/ 30
Lead Capture
—/ 30
Appointment Booking
—/ 30
Post Booking
—/ 30
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