90-Day Reactivation System
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Every practice has a graveyard of warm leads who enquired, attended, or almost booked — and then went quiet. This is the system that brings them back. Quarterly. Automatically. At near-zero cost.
Enquired via the ad. Made contact. Then disappeared — no booking, no response after Day 7. Not cold. Not lost. Timing was wrong.
They raised their hand once. That intent doesn't disappear — it goes dormant. A well-timed re-engagement catches them in a new window of readiness.
Attended the consultation. Heard the plan. Said they'd think about it. Never came back. Still warm.
They invested time in a consultation. The most common barrier was finance or timing — both of which change. The selling job is smaller the second time.
Had treatment 6–12 months ago. No contact since. Likely has additional treatment needs. Your easiest next booking.
They've already trusted you with their teeth and their money. No ad spend to reactivate them. A single well-timed message can generate a second treatment cycle.
Tap each touchpoint to see the message template and timing.
First contact of the quarter. Not a broadcast. Not a promotion. A personal, low-pressure message from the setter's number via GHL (GoHighLevel — the CRM automation platform) — not a generic sender ID.
"Hi [Name], it's [Setter] from [Practice]. We spoke a little while back about [treatment] — I just wanted to check in and see if you'd had any more thoughts on it. No pressure at all — just didn't want you to feel like you'd fallen off our radar."
"Hi [Name], hope you're well! It's been a while since we last saw you — we'd love to have you back in. We've got some availability coming up and wanted to reach out to our existing patients first. Would a [check-up / whitening top-up / next stage] be of interest?"
Send something genuinely useful — a short piece of content relevant to the treatment they enquired about. A guide on implant aftercare, what to expect from Invisalign, finance options explained. Keeps the practice top of mind without feeling like a sales push.
"The question most people ask before getting implants" · "What nobody tells you about Invisalign" · "How our patients spread the cost of treatment" · "3 things worth knowing before your next consultation"
Send a patient result — transformation story, testimonial, or before/after (GDC (General Dental Council) compliant). Match the proof to the treatment they enquired about. This is the moment their internal narrative shifts from "I'm not sure" to "other people like me did this."
"Hi [Name] — I thought you might like to see this. [Patient first name] came to us in a similar situation to yours and finished her [treatment] last month. She said [brief quote or result]. If you'd ever like to pick up where we left off, I'm here — no rush."
End of the quarter cycle. The one time you make a direct, time-limited offer. Not a discount — a scarcity of access. Limited consultation slots, priority booking for existing enquiries. Converts the people who've been warming across the quarter but needed a reason to act now.
"Hi [Name], we've got a few consultation slots opening up next week and wanted to give first priority to people who've already been in touch with us. If you'd like to finally get [treatment] sorted, I can hold one of these for you until [date]. Just let me know."
If they respond at any point — even on Day 90 — pull them out of the sequence immediately and hand to the setter as an active lead. The Next Step Protocol applies from there. If they don't respond across the full 90 days, the sequence resets next quarter. Patients who don't respond in quarter one often respond in quarter two or three. Timing is almost always the real variable.
Cost to run this system: near zero. These are leads already in the CRM. Ad spend already paid. GHL automation handles the send cadence. Setter time is only triggered on a reply.
Figures are illustrative estimates based on typical practice data. Actual results vary by list quality, treatment mix, and follow-up execution.