Pro-Pulse Strategies
Onboarding — Ads Only
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Ads Only · Campaign Onboarding

Let’s Get
You Live.

Four steps stand between you and your first campaign. Complete them in order — most clients are ready to launch within 3 to 7 working days.

Watch First
Your Onboarding Walkthrough
Karim walks through every step, what to expect in the first 30 days, and how to get the most from your campaign. Watch before completing the steps below.
Who Does What
Pro-Pulse Handles
Campaign strategy and structure
Ad creative — copy, visuals, hooks
Audience targeting and testing
Daily performance monitoring
Weekly optimisation and reporting
Funnel and landing page setup
Cost per lead management
Your Team Handles
Responding to new enquiries — fast
Booking consultations
Taking deposits at booking
Confirming and reminding patients
Delivering the consultation
Following up with no-shows
Converting to accepted treatment
Why This Split Matters

We generate the enquiry and deliver it into your pipeline. What happens after that is your system. The fastest-growing clinics we work with respond to new leads within 2 minutes, take a deposit at booking, and run a structured consultation. If your lead handling needs strengthening, the Consultation Operating System below will fix that before your first lead arrives.

Complete Before Launch
01
Sign the Service Agreement
Required

Your service agreement has been sent to your email. Review it and sign it before your onboarding call. This confirms scope of work, ad spend expectations, and both sides’ responsibilities.

If you have not received it, check your spam folder or message us directly on Slack.

Note: Campaign setup cannot begin until the agreement is signed. This protects both parties and ensures we are fully aligned before any work starts.
02
Join Slack
Required

You will receive a Slack invite to your email shortly. Accept it and download Slack on both desktop and mobile — this is our primary communication channel throughout the engagement. Response times on Slack are significantly faster than email.

# general
Campaign strategy, performance updates, creative feedback, and everything strategic.
# scheduling
Appointment flow, booking updates, and lead pipeline visibility.
Tag @Karim when you send a message so we see it immediately. This is how our system is set up to ensure the fastest possible response times for you.
03
Grant Facebook Business Manager Access
Required

To run your campaigns we need access to your Meta Business Manager, Facebook Page, and Ad Account. Please grant this before your onboarding call so we can begin setup immediately after without delays.

I Already Have Business Manager → I Need to Set One Up
No Business Manager yet? Use the second link — the setup guide takes under 10 minutes. Once created, come back and use the first link to grant us access. Granting access in advance means we can start campaign build on day one of your onboarding call.
04
The Consultation Operating System™
Required Before Launch

Before your campaign activates, completion of our Consultation Operating System™ is required. This is not optional — and here is exactly why.

Marketing-driven enquiries behave differently to referral patients. They do not already trust you. They are comparing. A structured consultation process is the single biggest lever for turning enquiries into accepted treatment plans — and that part is entirely in your hands, not ours.

The COS covers four things your team needs before the first lead arrives: the difference between referral and marketing consultations, a structured 5-phase consultation framework, objection and price positioning, and how to track and improve your conversion rate over time.

Access the Consultation Operating System™ →
Time required: 60 to 90 minutes. Complete this with your front-of-house team — not just yourself. Every person who touches a patient enquiry needs to understand the framework. If you do not currently offer patient financing, the financing guide inside the COS is also worth reviewing — it consistently improves close rate and average treatment value.
What The First 30 Days Look Like
WEEK 01
Build & Launch
Confirm strategy and targets
Collect assets and platform access
Build campaign structure and tracking
Internal QA then campaign live
WEEK 02
Optimise
Monitor performance daily
Refine audience targeting
Adjust messaging on engagement
Begin cost-per-lead optimisation
WEEK 03
Stabilise
Improve booking rate efficiency
Optimise follow-up timing
Adjust on qualified lead quality
Control cost fluctuations
WEEK 04
Scale
Increase budget on performers
Remove underperforming segments
Refine creative angles
Establish performance baseline
WEEK 05+
Growth
Optimise on live data continuously
Scale when performance supports
Ongoing cost and quality control
Monthly performance review
Your Portal Tools
System
Patient Capture Algorithm™
The five-stage map from first ad to accepted treatment. Understand where your pipeline leaks before it costs you.
Open →
Strategy
Patient Acquisition Ad System
The Meta ads framework behind your campaigns. Treatment-specific, stage-matched, built for private dental.
Open →
Diagnostic
Practice Metrics Reality Check
Enter your numbers. See exactly where your practice is leaking — benchmarked against UK private dental standards.
Open →
A Note From Karim

The fastest results we see always come from practices where the team is aligned before the first lead arrives. Complete the COS with everyone who touches a patient enquiry. The leads are coming. The question is whether your system is ready to convert them.